So, what do I do here exactly?
I help you and your team define your story and create powerful tools to tell it well.
It starts with figuring out exactly what your story is. I know, that sound pretty basic. After all, you know what you’ve got and are trying to accomplish, right? Well, even though it seems like that should be kind of a no-brainer, it’s often not so easy. You’re busy putting out fires and doing all the things necessary to keep things running. And sometimes you’re just too close to it all to see what others find the most appealing about what you have to offer.
And how do you best make your story available? What goes on your website? What about printed collateral? Do you do presentations? Product demonstrations?
Whatever your message is, it should be understandable, consistent and engaging. It should inspire your audience to take action – whether that be purchase your product, join your cause or get excited about your ideas.
And there’s another aspect to a good story – it also inspires YOU. Defining just what makes your offerings unique and beneficial amps up your enthusiasm. And that energy shows in all your interactions. Not only are you more successful, but you’ll likely enjoy the day-to-day a little more.
But pulling all this together can be a challenge. Believe me, I understand. I’ve often been right where you are. No worries, I'll help.
Over the years, I've worked for and with companies both large and small. In my role in business development I've created marketing strategies, sales approaches and branding programs. I’ve been out there on the front lines in many, many situations where I needed to talk about a product or service. I know first-hand how powerful a great story can be and how getting a message across effectively is critical to success. I’ve also learned how important it is to be enthusiastic, even passionate about what you're offering.
As we go through the process, we’ll create your great story. We’ll determine the best way to deliver that message to the marketplace. And we’ll do it all in a way that energizes you and your people.
Great products, services and ideas can change the world. Let’s get them out there!