ex-hil-a-ra-tion
n. – The state of being stimulated, refreshed, or elated.
This is how your customers should feel about your products, services or ideas. For that to happen, your message must be compelling, understandable and consistent. You must clearly show why people should listen to or buy from you. And it needs to be easily available – people need to see it.
Your customers want to know your story
So how do you do that?
There are many ways. Traditionally, it used to mean advertising, outbound marketing, PR firms and lots and lots of money. Fortunately, technology and social habits have changed the game. You no longer need Madison Avenue to let people know what you’re doing. You can do it yourself.
But . . .
You do need to know a little bit about how things work. And, you first need to put your story together in a way that is engaging and allows the technology of today to work best for you. That’s where we come in. We’ll help you:
1) Create your brand
2) Get it out to the world
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The Ahani Approach
As we’ve worked with our clients and on our own projects, we’ve discovered an effective step-by-step process in creating a brand. As we go through this with you, we’ll build your story – how and why you are offering your message to the world. We’ll make sure it fits your target market, is consistent – both online and offline, and is appealing to not only your customers, but to you too. Along the way, don’t be surprised if you get even more amped up about your ideas!
Expanding Your Reach
Okay, we’ve got your story down, now it’s time to let the world know about it. We’ll help you spread the word. Depending on what you are offering, we’ll expand your reach with online efforts such as . . .
Your Website
This is the center of your online presence. It’s where everything comes together. Read more about how we’ll help with your website & blog here.
Get Social
Yeah, I know, the term “social media” is used way too much. But there’s a reason why that is. It works. You’re probably already involved with Facebook and Twitter. We can enhance your presence there with fresh graphics, posting ideas and more.
Your logo graphic is the first thing people look at on your FB "fan" page
There’s many other things too, like location-based services and review sites. Depending on what you’re offering, you’ll likely want to participate in these areas as well. At the very least, you need to monitor and manage what people are saying about you.
If you don’t know what we’re talking about with some of this and are just getting started in this new world of “inbound” marketing, don’t worry, it wasn’t long ago that nobody knew anything about this stuff. It’s all so new and changes so often, it’s hard to keep up with. We can help you get up and rolling. In no time you’ll be expanding your reach using these great tools.
Publish Yourself
You’re regularly updating your website and have an active blog, right? If not, we need to talk!
In today’s world, customer engagement is not an option, it’s required. Search engines (like Google) love sites that are dynamic and provide content people are looking for. Putting your ideas out there through your SEO-tuned blog is an outstanding way to get people to come to you – without spending big marketing bucks. We’ll make sure you have the best tools to easily do this yourself. And, we’ll help with content ideas too.
Are you ready to go beyond blogging? How about an e-book? These can be anything from a few pages to many hundreds of pages. Your e-book can be given away or sold on your website and can help establish you as an expert in your field. Maybe you want to put it on the Amazon Kindle store or other venues too. You never know, best-seller status may be in your future!
Books (and ebooks) expand and emphasize your message
Do you want to go all the way and have a printed & bound book you can actually hand to someone? We know from personal experience there’s something very satisfying about seeing your words in print. And with hundreds of years of history, printed books are likely to still be around a while.
No matter how you choose to publish yourself, we can help. Designing an appealing cover? Check. Great typography and page layout? Check. How to obtain ISBN numbers? Check. There’s a number of things that need to come together to create a book. And yes, it takes some effort to write. But it’s worth it.
All of the above falls into the broad category of “publishing.” We look forward to helping you in however you choose to move your ideas into the world.
Offline
Not all of your branding efforts will be online. There’s still a need for hard-copy materials people can see in your business, receive in the mail or hold in their hand. There’s so many options here, it’s impossible to list everything, but a few things include:
• Brochures
• Flyers
• Cards
• Posters
• Message Art
• Trade Show Booths
• Promotional Items
• Logo/Message Apparel
Your great graphics, words and message can go on about anything. We’ll help you figure out what makes the most sense to do.
Finally, It’s Really About You
As you can see, there’s a number of ways we can help you in building and refining your story, your message . . . your brand. As we move through the process together, we’ll decide what avenues fit best in your particular situation. It will be enjoyable and even enlightening.
Remember the definition of exhilaration above? Yes, it’s how we want your customers to feel, but more importantly it’s how we want YOU to feel. It’s been said that people don’t buy what you’re “selling” because THEY believe, they buy because YOU believe. This process will invigorate your passion for your message. Get ready to rock!
Want a few more details? Let’s talk about how we can help.
